José Ricardo Díaz, now 31, has a vivid memory of the year that put half of humanity in lockdown and obliged the rest to reinvent themselves, including him. José Ricardo, then working at Siemens Gamesa overseeing procurement at factories in Spain, discovered during COVID-19 that in times of uncertainty, the moment calls for teamwork, responsiveness and ambition in challenging the status quo.
In 2020, José Ricardo Díaz was Regional Commodity Buyer for Southern Europe and Africa at Siemens Gamesa where he’d only joined the year before, overseeing procurement at factories in Spain.
He still remembers how, at the start of 2020, conversations about a new virus coming from China, and which landed in Spain in February, remained anecdotal in his part of the world, Madrid, but José Ricardo had growing concerns about what a pandemic would mean for a global company like Siemens Gamesa. “What I did was to talk to my suppliers at the time and say: Hey, do you have any masks? Please hold them for us, we’ll buy them.”
Within days, COVID-19 spread across the world like an oil slick, calling an abrupt halt to daily life worldwide, and emptying streets and offices. Factories, though, had to keep running, and service and maintenance had to be carried out. The situation required quick responses and the ability to think outside the box.
“We needed to secure everything, not only the materials that were coming into the factories, but all personal protection equipment,” including Rapid Antigen Tests for those getting on ships for offshore service operations.
Confronted with an unprecedented situation, the key was his strong relationship with his suppliers, especially considering the high demand for masks at the time.
“We managed to have a space reserved almost daily on the flight between Barcelona and China, to bring masks.” Thanks to his rapid response to coronavirus crisis, Siemens Gamesa was able not only to secure enough masks to keep its factories running, but also to keep hospitals in fettle when personal protection instruments were hard to find.
In the pike of the global pandemic, Siemens Gamesa donated nearly 120,000 sets of masks, gloves, and disposable gowns to hospitals in Spain, France, and the United Kingdom. For José Ricardo, this experience helped him discover his true passion for project management.
José Ricardo lives now in Berlin working as Global Commodity Manager at Siemens Energy, overseeing 30 factories located in different parts of the world.
He still thrives on challenges and pushing the boundaries. And he is not afraid to ask, “and they always give me more than I asked for”. His curiosity and willingness to excel is what led him six months ago to apply for the position he now holds at Siemens Energy and move to a country of which he didn't speak a word of the language.
“It's a challenge, but it's part of what I want,” he said. It wasn’t the first time he packed his bags and set out. Born in Colombia, José Ricardo went to university in Pamplona, Navarre (Spain), where he added a degree in Economics and Politics, before moving to Los Angeles, then Singapore, then back to Spain.
Since June 1, 2024, like other central functions, Purchasing and Logistics at Siemens Energy and Siemens Gamesa are working in an integrated fashion.
For José Ricardo, “this energy giant, emerging as a result of the integration of Siemens Gamesa, presents endless opportunities on the road to the energy transition”. When he finished university, he was heading for a career in the automotive industry, but someone told him about Siemens Gamesa. What really turned him on was the idea of working for a company that could have so much positive impact on people lives - a company dedicated to renewable energy to fight climate change and the terrible consequences of global warming.
“I always liked Siemens Gamesa’s mission statement: make real what matters for the generation to come. Now, with Siemens Energy, the impact goes beyond providing clean energy with renewable energy, or wind energy. It is now the whole spectrum of the energy transition, from manufacturing to improving solutions toward decarbonization,” he said.
José Ricardo has already experienced the aftermath of the merger that gave rise to Siemens Gamesa, and he knows that the journey is not always without its pitfalls.
“Diversity of opinions, different ways of doing things, and legacies. The challenge here is to work as one team,” said José Ricardo.
“If you are used to doing things one way, you don't want to change from one moment to the next, but you must look at what makes sense for everyone as a whole, because it's really what's best.”
“The status quo is meant to be challenged”. Leaving the old ways behind and reinventing oneself is never easy. “This is the process we are in now, and I think there are a lot of discussions to come, but that’s why Team Purple is important, because it is the future” to accelerate the path towards a single culture of innovation.
This energy giant, emerging as a result of the integration of Siemens Gamesa, presents endless opportunities on the road to the energy transition
José Ricardo Díaz
Global Commodity Manager